ET7 KEYNOTE: Key Success Factors 2012 for Design

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Date: Thursday 15 March, 2012
Time: 1330 - 1400
Location / Room: Exhibition Theatre

Moderators:
J Haase, edacentrum, DE

Organisers:
J Haase, edacentrum, DE

Speakers:
A Bruening, Silicon Saxony / ZMDI, DE

What issues, technologies and trends are important in 2012? Where is the development of innovative products and solutions? Companies and engineers need to respond flexibly to market conditions and adapt their skills. Listen to the identified trends and recommendations ...

In 2012 the growth will continue across all industries. But the clouds on the horizon are identified, and the many self-appointed prophets will reinforce this trend. Therefore the requirements for efficiency and competitiveness in product development are growing.

Companies invest in growth through innovation by developing new products and solutions. At the same time they are aware of the volatile market situation and thus provide their development teams worldwide as lean and efficiently as possible.

Many industries are changing very quickly and solid. Software and IT are the main drivers of innovation. Software-intensive systems as used in automobiles, aircraft, medical, transportation, utility and industrial technology will deliver today 50-70 percent of the value of these systems.

The products and solutions to meet increasing quality requirements, but also develops cost-efficiently, can be easily adapted and effectively exploit the advantages of modern platforms. At the same time constantly pushing new competitors with new solutions on the market and the technology landscape is increasingly cluttered.

Companies that have stagnated in this period of change and growth will fall behind. Fast, effective and yet flexible to operate in 2012 is therefore a clear priority for development teams and business units. However, the executives are unsure whether the measures taken are sustainable enough, and how the rising pressure for innovation can be managed. They are expecting proposals from product development about reducing short-term costs as well as about setting the right priorities for new developments.

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1400BREAK/IP5